Sixteen years after shops in the UK were required to display weights in grams, Asda has said it will return to the imperial measures of pounds and ounces.
From Monday, Asda shoppers can once again buy strawberries by the pound, with plans to roll this out to other fruit and vegetables if it proves popular.
"We have had a steady stream of shoppers asking us to put imperial measurements back on packs as they are still confused with how much they get in grams," explained Andy Jackson, Asda's strawberry buyer.
"We have taken the common-sense approach and are trialling putting pounds and ounces back on our strawberries this summer season and see what the response is. No one wants to order a litre of beer in the pub, so why do we have to buy 453.39g of strawberries?"
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