He may be a felt amphibian, but that didn’t stop Kermit the Frog from
getting a ticking off from po-faced media watchdogs in Germany.
According
to The Hollywood Reporter, ZAK, the federal body that regulates German
airwaves, objected to a so-called 'Disney Day' on commercial network
Pro7.
It
featured Kermit presenting several family films, but he also plugged
the theatrical release of 'The Muppets' on several occasions (presumably
the reason he was shipped over there in the first place).
As
the mentions of the film did not come with on screen disclaimers marking
them out as adverts - which German Law requires - the coverage was
deemed illegal product placement by ZAK.
Pro7
have admitted liability, but may not have to pay a fine. The regulating
body can only highlight infringements, but can't enforce any financial
penalties, so the legal ramifications are still a bit unclear.
It might just be a slap on the wrist for Kermit. We’re sure he’ll be relieved
Wednesday, 25 April 2012
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment